Ironpaper/NETWORK


Google releases Mobile app analytics

Google has moved it's mobile Analytics app from "closed" status to "open BETA." 

"We've listened to feedback from more than 5,000 mobile app developers during the closed beta, improved the product, and are now making it available to all developers and marketers."

Google improved the sign-up process--making it a 3 step work flow. The company also promises more robust software development kids (SDKs) for web developers and designers--focusing on Android and iOS apps.  Google is also introducing Custom Dimensions, which it calls the next-generation of its Custom Variables. Users will be able to create and specify their own dimensions to be used in every standard or custom GA report.